What is SEO Content Writing?

First, SEO is an acronym for Search Engine Optimization. SEO content (aka SEO articles, SEO web copy, SEO writing, SEO content) is copy that is written specifically to drive traffic to a website and/or blog. This is accomplished using "keyword phrases" (explained below). Following is an example for illustrative purposes.

SEO Article Example

Pretend that you wanted to have an old oil painting restored. To find an art restorer, you would probably go to the internet and type in phrases like "art restorer", "art restoration", and/or "restoration of art". These are keyword phrases.

If you were the owner of this type of business, you would write or hire an SEO article writer to write articles with these keyword phrases. When I first started, SEO articles tended to be short -- 300-500 words. Nowadays, longer content is more the norm (750 to 1,000 words). This is why SEO writing rates have inceased.

In order to get an article found, you would insert relevant keywords to help search engines find it when a web surfer typed in what they were looking for. FYI, when a web surfer types in a phrase (eg, "Cheap womens running shoes"), that's what's known as a keyword phrase.

Using keyword phrases strategically is what gets an article ranked well so that search engines (eg, Google) can return it high in search results.

Remember, surfers use keyword phrases to find products and services online. Hence, website owners want articles on their site with keyword phrases particular to their industry. If a website owner has a site full of good SEO articles, web surfers will be more likely to find their site online -- and order from them. 

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